Experience,
Innovation, Represented by three distinct,
premiere brands in healthcare marketing research
– GfK
Market Measures ,
GfK
Strategic Marketing
and GfK
V2
GfK
U.S. Healthcare Companies - Latest News PRESS RELEASES
March 26, 2008African-Americans Account for Nearly One-Fifth of U.S. Diabetes Population With Notable Differences in the Group’s Profile, According to Study by GfK Market Measures’ Roper Global Diabetes Group U.S. Diabetes Population Doubled in Past Decade With Continued Growth Fueled by 77 Million “Pre-Diabetic” Patient Population, According to Study by GfK Market Measures’ Roper Global Diabetes Group Avastin’s Use in Treatment of Metastatic Breast Cancer Expected to Increase Dramatically on Heels of FDA’s Accelerated Approval, According to Study by GfK Market Measures Physicians Expect to Decrease First- and Second- Line Use of Vytorin in Wake of ENHANCE Trial Results, According to Study by GfK Market Measures Treatment Approaches for Advanced Ovarian Cancer Vary by Oncology Specialist, According to Study by GfK Market Measures Newly Launched Targeted Therapies Have Significantly Impacted Treatment Algorithm for Advanced Renal Cell Carcinoma, According to Study by GfK Market Measures Role in Diagnosis
of Alzheimer’s Disease Patients Shifts From
Neurologists to Primary Care Physicians and Psychiatrists
in Long-Term Care Market, According to Study by GfK
Market Measures Bette Anne Champion
Elected to the Marketing Research Association’s
2008 Board of Directors Reaction to Avandia
Warnings Stronger Among Internists Than Endocrinologists,
According to Study by GfK Market Measures Dr. Richard B.
Vanderveer Receives Top Honor in Pharmaceutical Marketing
Research General Satisfaction
With Plan Benefits Found Among Patients Navigating
Medicare Part D, According to Study by GfK Market
Measures GfK U.S. Healthcare
Companies Announces Executive and Senior Leadership
Appointments GfK Strategic
Marketing GfK Market Measures
to Focus New Research Unit Exclusively on Oncology
GfK Strategic Marketing
Promotes Serhiy Hrubiy to Vice President and Sally
Davis to Senior Consultant New Researchers
Join GfK Strategic Marketing’s Growing Team...
Diabetes prevalence
among U.S. Latinos higher than general U.S. population...
U.S. diabetes population
continues to grow, reaching 14.5 million... Complexity of Medicare
Part D continues to confuse, providing opportunity
for pharma... Medicare Beneficiaries
Remain Confused about the New Prescription Drug Benefit GfK Group integrates
its HealthCare business in the U.S. Next Generation Pharmaceutical,
September 2007 "Revolutionary marketing research
for an evolutionary pharmaceutical market" Medical Marketing & Media,
June 2007 "Global Marketing Research"
PBIRG Perspective, April 2007
"Enlightened by a Luminary: Interview with Richard
B. Vanderveer, Ph.D." Medical Marketing & Media,
March 2007 "Ethnographic Research: A Day in the
Life of Your Customer" Product Management Today, February
2007 "Hepatology Is an Important New Frontier
in Pharmaceutical Development" Journal of Medical Marketing,
2007, Vol. 7 "Customer-Driven Positioning: The
next generation approach to pharmaceutical product
positioning" Product Management Today, November
2006 "Delivering New Insights for Product Managers
by Studying the Patient’s Symptom Presentation"
Pharma Market Research Report,
October, 2006 "The Politics of Incorporating
MR in AE Reporting" Pharmaceutical Executive,
September, 2006 "The Information Diet - How,
When, and Why Physicians Consume Information"
PBIRG Perspective,
September, 2006 "An Introduction to Multivariate
Methods" Product Management Today, April
2006 "Maximizing Market Research Data for Early-Stage
Product Development" Pharma
Market Research Report, July 2005 "GfK Buys,
Consolidates U.S. Healthcare Holdings" Pharmaceutical
Executive, August 2005 "Position, Position, Position" Medical
Marketing & Media,
