GfK U.S. Healthcare Cos.
Comprised of three premiere brands in health care marketing research – GfK Market Measures, GfK Strategic Marketing and GfK V2 – GfK U.S. Healthcare Companies offers you the highest standards of excellence in research experience, innovation and thought leadership, together with the global support of the GfK Group, the fourth largest market research firm in the world.
The Largest Provider of Custom Health Care Marketing Research in the United States
Research Resources: Tailored to Your Needs
No matter what type of research need you have – global or domestic, qualitative or quantitative, custom or syndicated, high-end consultation or simple data collection – we can tailor our wealth of resources to best meet your needs. more>>
Press Releases: Multi-Client Research Highlights
Access highlights of recently released data from GfK Market Measures' Therapeutic Class Studies (TCS). TCS provide in-depth analysis of market trends, physician practice patterns and competitive brand positioning. more>>
Published Articles: Unique Insights and Visions
Explore articles on health care marketing research and marketing published over the past several years in industry magazines by GfK V2 research professionals. more>>
Industry Presentations: Sharing Best Practices
See what industry events we are participating in next and access copies of presentations made by Group CEO Richard B. Vanderveer, Ph.D., and other GfK research leadership at past events including PMRG, PBIRG and EphMRA. more>>
Virtual Client Events: Tap Our Extensive Knowledge
Attend one of our virtual client events where GfK's research experts share in-depth insights on a variety of topics such as highlights from our sales force effectiveness and multi-client research studies. more>>
Topline: News & Views on Health Care Marketing Research
Subscribe and receive our monthly e-newsletter featuring Vanderveer's Views, original articles on research methods, syndicated study highlights, The Orange Pages and much more!
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Download GfK U.S. Healthcare Companies' brochure, outlining general capabilities & specific service offerings